Obama administration enlists NFL to help promote healthcare law
Health and Human Services Secretary Kathleen Sebelius is in talks with the NFL to get the league to publicize new online insurance exchanges ahead of their Oct. 1 implementation.
By Adam Edelman / NEW YORK DAILY NEWS
Maybe politics really is a team sport.
The Obama administration is reportedly in talks with the National Football League to help promote the benefits of the President’s landmark healthcare law.
Health and Human Services Secretary Kathleen Sebelius said Monday that her agency has approached “variety of sports affiliates,” including the NFL, to publicize the benefits of the health overhaul.
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The NFL is reportedly “enthusiastically engaged” in the talks.
The NFL in particular is “very actively and enthusiastically engaged” in talks to help promote enrollment options for newly available insurance plans, Sebelius told The Hill.
Sebelius is also in similar talks with the National Basketball Association, The Hill reported.
The discussions are put of a huge public relation effort being made by the White House as the date of the law’s next phase of implementation draws near.
Under the Affordable Care Act, commonly referred to as “Obamacare,” states must open new online insurance exchanges starting Oct. 1 that would offer new health coverage that would begin Jan. 1.