Playboy owner of Boobies Rock! and other ‘bogus’ breast cancer charities accused of using donated funds to buy himself a BMW and pay his bar tab
A Colorado businessman behind Boobies Rock! and Say No 2 Cancer is accused of misleading donors around the country into thinking more of their money was going to legitimate breast cancer charities and using the funds for his personal gain.
Adam Cole Shryock, 33, only sent a little bit of money to legitimate cancer groups while using company bank accounts to buy himself a BMW, subscribe to an online dating service, and to pay bar tabs and a maid service, Attorney General John Suthers alleges in a complaint filed in Denver District Court.
On his Facebook page, Shryock could be seen posing in front of his luxury car and carousing with friends. Other images show him lounging in his palatial home, which he shares with a pure-bred huskie.
Both Boobies Rock! and Say No 2 Cancer sell merchandise such as shirts, bracelets and beer koozies with pro-breast or anti-cancer slogans.
Colorado started investigating after attorneys general in Indiana and Illinois did the same. The Chicago Sun-Times had reported last year that some charities that Boobies Rock! claimed to be helping received little money from the company.
Boobies Rock! Inc. and Say No 2 Cancer have disabled their websites since a Denver judge issued a temporary restraining order last week restricting operations, and assets have been frozen. A hearing for a preliminary injunction is scheduled Monday.
According to the Colorado complaint, Shryock originally ran Boobies Rock! from San Francisco after incorporating it in California in 2011, but he moved to Castle Rock, Colo., south of Denver last year.
Last month, Shryock, a University of Kansas graduate, got engaged, presenting his bride-to-be with a massive diamond ring.
Shryock launched Say No 2 Cancer last January, the complaint said.
Suthers alleges the companies would send models to bars or sporting events to sell merchandise, with instructions to mention that Boobies Rock! is a for-profit company only when asked. Oftentimes, people simply made cash donations.
The models would allegedly tell bar owners and patrons that anywhere from 40 to 90 per cent of the proceeds from their purchases would go directly towards the fight against cancer.
Bare minimum: Shryock would allegedly donate only small sums raised from the sale of T-shirts and beer koozies to legitimate cancer charities just to avoid being sued
Boobies Rock! did give $50,000 to the Pink Fund, based in the Detroit area — but only to avoid lawsuits after Pink Fund found out the company was using its name without its permission, Suthers’ complaint said.
Suthers said Boobies Rock! donated $25,000 to another organization, also to avoid a lawsuit. Other donations fell short of the percentage of net revenue that Boobies Rock! represented it would donate, the complaint alleged.
‘Shryock passed through the absolute bare minimum to a series of legitimate nonprofit charities to keep his scheme alive,’ Suthers said, ac. ‘Moreover, the IRS has no record of awarding tax-exempt status to a company he launched in January 2013, Say No2 Cancer,’ Coloradoan.com reported.
On the site Yelp, a trio of three reviewers awarded Boobies Rock! only one star out of five, with online user Domingo K. from Illinois slamming the organization as ‘sleazy and dishonest.’
In a review posted by Kelly H., from Arizona, the woman wrote that she had worked for the charity as a promotional manager for two months, during which time it was her job to have the models tell costumers that all the proceeds from merchandize sales go toward breast cancer awareness.
‘This is total lie!’ Kelly stated. ‘This is a for profit company that gives very little to none of their money to breast cancer. I am doing everything I can to make sure that this scam is made known nation wide [sic]. Do not buy anything from this company!’