The Royal baby cash-in begins: American firms hijack the happy news with shameless ads all riding on the new regal coat tails
By James Nye Daily Mail PUBLISHED:22 July 2013
Despite breaking free from the colonial bonds over two hundred years ago American firms are not shy in trying to make a buck from the new Royal baby.
Within hours of the announcement the Duke and Duchess of Cambridge had welcomed their baby boy into the world on Monday a raft of companies took to Twitter advertising their brand along with cute messages of congratulations.
Playing on their long advertising campaign of cuddly bears and their soft toilet paper, Charmin announced onto Twitter that William and Kate should ‘Get the throne ready! There’s a new cub in the Royal Family.’
Iconic cookie maker Oreo regally declared that the ‘royal bottle service’ should be prepared, as they posted an image of a warm bottle of milk and an Oreo on-top of plush red cushion.
Diet coke too offered up their ‘Little Toast to the Little Highness’, complete with a tiny crown on top of a can of the popular low calorie drink.
Acknowledging that Baby Cambridge, as the baby will be known for the moment, does not yet have a name, multi-national coffee firm Starbucks posted a picture of two coffee cups with William and Kates name on the side and one smaller one unmarked.
Recently ‘reborn’ Hostess Snacks, managed to mock-up a picture of a giant baby sized Twinkie in the arms of a proud father, reminding readers of the come back of the popular treat saying, ‘This summer, a precious little bundle of sweetness was born. And Wills and Kate also had their baby.’
Seemingly suggesting that the Royal couple and their child should fly Delta rather than British Airways, the American airline firm uploaded a cute picture of a baby staring up to a mobile made up of planes with a message saying, ‘We can’t wait to show you the world.’
Not to be outdone by the shameless attempts to ride the brand new royal coat-tails, British owned Virgin Atlantic launched their baby promotion on Monday.
Marking the birth of the baby boy, Virgin, owned by flamboyant billionaire Richard Branson said that the airline will gift two free passes to the Virgin Upper Class lounge to anyone born third in their family.
The offer only applies to those checking in online and in person and offers them a little, ‘royal treatment’.
Read more: http://www.dailymail.co.uk/news/article-2374513/The-Royal-baby-cash-begins-American-firms-hijack-happy-news-shameless-ads-riding-new-regal-coat-tails.html#ixzz2Zpf3SR9d
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